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An interesting discussion on LinkedIn is swirling around the topic of when a writer can call themselves a writer. As I’ve watched the discussion unfold, some interesting ideas have cropped up. They are worth considering.

Listen to the writer before you hire. Whether you are communicating with the writer via phone, Skype or e-mail, make sure you’re listening to or reading what the writer says. If the writer doesn’t use correct English or grammar in those communications, can you trust that you’re going to get a quality written product that’s grammatically correct?

THE BOTTOM LINE? If there’s anything else in the world you can imagine yourself doing, you should probably go do it. Still committed? Define your goals. Define the meaning of success. Define for yourself why you want to write, and what you are willing to do to become a professional writer.

Do you and/or your company participate in industry events such as association meetings, trade shows, etc.? It takes more than attendance. It takes participation. Are you on panels? Do you write articles for the industry publications? Consider being involved in industry events – maybe even being on the board.

Next, you will start the actual writing process. The first step is writing down all the important information about the book so that your audience will know exactly what you are reading. During this part the more information, the better. The title of the book and the author must be included; however, you can include other information such as: price, type of book, subject matter, illustrations, and many others. You may include whatever you feel is important to your review.

Everyone is an expert about something. How can people be confident in you if you’re not confident in yourself? If you consider yourself an expert, you want to go out there and show your expertise. Creating a book is the first way to productize your expertise and create your content. It’s a way to make you visible to your prospects and your target audience.

Consider becoming an expert in a narrow niche. For example, instead of trying to learn all about photography, you could focus (oooh-sorry about the pun) on digital photography, choosing a camera, commercial photography, or photographing weddings, portraits, children, animals, nature or some other specialized area. It would take much less time to become an wii paper mario help on taking great photographs of babies than it would to become an expert on all things related to photography.

As I said, I do VERY FEW Senior executive resumes. I have done them, but that is on a case by case basis. I often turn down work because it is not in my realm of knowledge. No resume writer can know everything about every career! A resume scammer will tell you they DO. For the record, I also do not do resumes for attorneys, actors, federal resumes or resumes for physicians. You can be in sales, IT, construction, education, management, or any number of other fields and I am more than happy to assist you. I know my limitations. Every resume writer SHOULD.

Just as on the news, “reporters” do not necessarily have to be experts in the story they are covering. The reporter gathers the facts, organizes them appropriately, and presents them to their viewers. It is possible to take this approach in your marketing as well. Collect and present the facts, and never take credit for ideas and content which is not yours.

The good news about the statement is, that unlike many other marketing activities, it’s free. It can also be completed before the book is published. I start working on a differentiation statement for a new book long before the book is finished. This gives me ample time to tinker with the messages and to perfect them.

The internet is the quickest, easiest way to brand yourself an expert. You can connect instantly and reach thousands of people at once. It takes time to establish your brand as an expert, but writing and posting articles is definitely among the quickest way to do it. Time, passion and social networking: that’s all you really need to brand yourself as an expert.

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